Our sustainability vision encompasses a three-pronged strategic approach that focuses on our processes, our products and our people. Initially our goals are more environmental in nature because of the critical nature of that component. Our intention throughout all of our endeavors is to maximize our shareholder and stakeholder value.
Our process strategy is focused on optimizing energy consumption and seeking innovative energy alternatives; minimizing the amount of water used to conduct our business and creating innovative ways of reclaiming water that is used; and, maximizing reuse and recycling of process waste in order to reduce waste to landfill.
Our product strategy seeks to maximize the amount of recycled or renewable content in all products. Going forward, we will work to hold our suppliers increasingly to the highest business and ethical standards in order to ensure that all imported or domestically sourced products are manufactured using fair labor standards and are packaged with re-use or recycling in mind. We are also committed to developing processes that will make it easier for customers to recycle products at the end of their useful lives.
Our people strategy promises to employ fair labor practices and encourages involvement between our employees and the communities in which they live and work. Likewise, as a company, we work to be a good corporate citizen by actively supporting and participating in these communities and those organizations that positively impact our employees.
Mohawk is committed to listening, learning from and considering the perspectives and needs of those stakeholders with whom we interact in the course of business and as a corporate citizen. Our stakeholders are people, groups, organizations or systems that affect or can be affected by our Company. These include shareholders, customers, employees, communities, consumer end-users, suppliers, governments, the media, non-governmental organizations (NGOs) and reporting agencies. We have conducted a thorough stakeholder analysis, including personal interviews, in order to better understand the needs of these groups.
Our engagement with each stakeholder differs and, in some cases, is continuing to be defined. As we pursue our sustainability vision, we intend to further develop our relationship with each group of stakeholders. Current examples of how we are engaging select stakeholder groups include: